Brand Action™ - Shopping

Total is focused on controlling the waste produced on all of the operated sites, at every stage in their operations.      This approach is based on the following four principles, listed in decreasing order of priority:                reducing waste at source by designing products and processes that generate as little waste as possible, as well as minimizing the quantity of waste produced by the Group’s operations;           reusing products for a similar purpose in order to prevent them from becoming waste; recycling residual waste;           and recovering energy, wherever possible, from non-recycled products. Total deploys programs on its operated sites to valorize the majority of the Group’s waste. Since 2015, all the Refining & Chemicals segment’s plastic production sites worldwide are participating in the CleanSweep® program, which aims to achieve zero loss o...

In 1989, L’Oréal completely ceased testing its products on animals, 14 years before it was required by regulation. L’Oréal has been one of the most active companies working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up products are no longer tested on animals. L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by Research. A true pioneer, L'Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In addition to skin models, L'Oréal has a large number of non-animal predictive assessment tools, such as molecular modeling, expert toxicology systems, imaging techniques and ...

Vodafone is replacing the standard credit card-sized SIM holder with a new half-sized format that reduces by 50% the amount of plastic used to produce SIMs as part of a wider strategy to minimize the company’s use of all non-essential plastics.   This initiative alone will reduce Vodafone’s plastic waste by more than 340 tonnes per year, and will save up to 15 tonnes of the CO2e emitted during production and transportation for every tonne of plastic reduced – a reduction of more than 5,000 tonnes of C02e annually.

Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems. Absolut believes that with little creativity we can all make something old and unwanted come back around in a new form. Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again Sustainable drinks are also designed to strive for a more circular world. Recycled Cocktail Collection includes new drinks made from recycled and reused ingredients or better-than-before creations. The collection includes four cocktails.  Marmalade MarTEAni is made with used black tea bag, homemade marmalade and lemon juice. Absolut Vodka Russian Recycled uses vodka filtered through leftover coffee grounds, mixed with syrup. Pickle Brine Bloody includes local bloody mary mix (vodka and tomato juice)...

The Maybelline Matte + Poreless Foundation is one of their bestselling foundations, and typically comes in a clear, glass bottle with a black lid. However, the design has been revamped for a more eco-friendly design . The formula remains unchanged, but Maybelline have created the Maybelline Matte + Poreless On The Go Foundation Pouch which is a special portable on-the-go pouch format. Whilst plastic is still something that's not biodegradable, the point of this pouch is that it's a lot more sustainable in terms of manufacturing compared to the manufacturing of glass. There's also a lot less packaging needed to protect the products in transit, so Maybelline have really thought about every little thing in designing this new Maybelline Matte + Poreless On The Go Foundation Pouch format.

Gillette, in partnership with international recycling leader TerraCycle, announced for the first-time in Canada that all brands of disposable razors, replaceable-blade cartridge units and razor plastic packaging are recyclable on a national scale.

In response to the shortage of hand sanitizing products and the requests from the brand’s mass market and drug retail partners, Garnier will produce 2 million units of 4- fluid ounce hand sanitizers at their Franklin, New Jersey manufacturing facility.  Furthermore, as part of L’Oréal’s Coronavirus Solidarity Program, Garnier is currently producing and distributing millions of units of hand sanitizer free of charge to all of its food retailers’ employees in Europe. Providing this in-kind donation of hand sanitizer is a way for Garnier to protect and thank those who are working tirelessly to make our daily life possible.

Imagine a world of abundance—a world where products are infinitely recycled and the design process itself begins with considering the health and well-being of people and the environment. Imagine those products flowing through an economy that is both profitable and stems depletion of raw materials. That’s the world we want for all of us, and Google is working with the experts who are getting us there. Our Real Estate and Workplace Services team has been working to remove toxins from materials in our built environment for years. We take this responsibility seriously, not only because it’s part of who we are at Google, but because we believe we must do so if we are going to realize sustainable, profitable enterprise. That's why we're investing in the creation and adoption of safer chemistry and healthy materials, and working to accelerate the transition to a circular economy.

New LEGO® City and LEGO® Friends sets have been developed to create awareness about exploration and the protection of endangered species in the world’s jungles and oceans. To support the launch and engage children even further, a campaign has been developed in collaboration with National Geographic to encourage children to explore the world and maybe even develop their own creative ideas on solving the real-life challenges our world is facing.  The campaign will invite kids and their parents to visit the heights and depths of the earth, and to learn about exploring our world and protecting wildlife in our oceans and jungles. This includes educational content about pandas, sharks, elephants, deep sea creatures and much more.

Doconomy and Mastercard announce their joint effort to combat climate change by enabling DO – a free and easy-to-use mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting. The launch of DO sets a new standard for purpose-driven payment services and is a major step in Mastercard’s commitment to drive innovation for a sustainable future. By implementing DO Mastercard and Doconomy lets users’ values guide their everyday consumption towards more sustainable choices. DO also enables carbon offsetting via UN certified projects. As part of the service DO offers a possibility to invest in funds with a positive impact on people and the planet.  This way the solution gives the consumer insights into the environmental effects of their consumption, paired with tools for creating change by making sustainable choices.

Nestlé India has brought about a change in packaging of three of their most iconic brands, MAGGI, NESCAFÉ and KITKAT to support girl child education in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India. In an attempt to spread awareness for this critical issue of girl child education in India, Nestlé has changed packaging of 100 million packs available on shelves by the end of September. In an innovative approach and for the first time in India for any FMCG brand, MAGGI, NESCAFÉ and KITKAT will give up their most iconic and recognized brand properties to support the cause of educating the girl child.

This palm oil derivatives are used in 70 % of all cosmetics products. The problem with palm oil is that often large areas of rainforest are destroyed in order to make room for oil palm plantations. We believe that palm oil needs to be sourced sustainably without contributing to deforestation. Replacing palm oil with another plant-based oil is not the best option, though, because palm oil crops have a very high yield.  We promote the shift to sustainably produced palm oil with our partners along the entire supply chain. By 2018, we had already covered 63 % of our palm-based raw material volumes with sustainably certified raw materials (RSPO “Mass Balance” standard). We strive to ensure that our natural and naturally derived ingredients are sourced in a sustainable way to save resources. Our goal for 2020 is to source all Beiersdorf raw materials based on palm (kernel) oil from sustainable sources.

One of the main impacts of technology on the environment is due to the short lifecycle of electronic devices, in particular smartphones. There have been an estimated 10 billion devices sold worldwide since 2007, which includes more than 1.5 billion in 2018 alone! However, these technological marvels are made up of plastic, glass and small quantities of precious metals and rare earth elements. Orange is taking part in a collection initiative with local repair shops, supporting the effort by setting up sorting workshops. In the absence of a local supply chain, this waste is then transported to France for recycling. The first workshop was launched in Burkina Faso in 2010. Since then, four other workshops have opened in Benin, Niger, Côte d'Ivoire and Cameroon. In total, 30 local jobs have been created each year, and nearly 12 tonnes of waste is collected per workshop (the equivalent of 80,000 mobiles) and transported to France for recycling.

The Zero Waste to Landfill initiative, which has been running since 2013 and aims to prevent future landfill waste, launched a sustainable and environmentally-friendly disposal process at Newcastle. As a result, the site has created a flagship project for the environmental program Serve the Environment. Today the Siemens location in Newcastle is proud to announce that 99.7 percent of all waste is recycled. In the wake of the successful reduction of waste and related costs, motivation and awareness of recycling in Newcastle were noticeably stronger – employees are proud of their contribution to "Zero Waste to landfill".

Since 2009 no food from Tesco UK has gone to landfill. Bakery surplus which we’re unable to donate to charity is made into animal feed for livestock. We were the first UK retailer to publish independently assured food waste data for our own operations. Publishing a detailed breakdown of our waste enables us to identify hotspots and take action.   We have made a commitment that no food that’s safe for human consumption will go to waste from our UK retail operations. We are working towards minimising the surplus in our distribution centres and in our stores. However, if food cannot be sold, we offer it to charities and community groups who help feed people in need. Through Community Food Connection we have donated 48 million meals to over 7,000 charities and organisations since launch in 2016.

TerraCycle® and Garnier® have partnered to create a free recycling program for all brands of skin care, hair care, and cosmetic packaging. Recycle from home by joining the program and downloading a free shipping label, or search the map below for a local recycling solution. You can recycle Skin care, hare care and cosmetic packaging. Just join the program, collect your recyclables, print a label for free shipping and ship the material to one of our collection spots.  Just make sure you check the label fo #1 and #2 depending on the plastic type used. You can even gain rewards points which you can spend on different products!

By partnering with a molded fiber supplier, we developed a breakthrough package for Gillette Fusion ProGlide. This resulted in a 57% reduction in plastic, 20% reduction in gross weight and a 100% removal of Polyvinyl Chloride (PVC). The design uses material made from bamboo, sugarcane, and bulrush. This was all achieved without any cost increase or detriment to the aesthetics of the pack Procter & Gamble’s long-term sustainability goals and strategies, unveiled in September, call for zero consumer and manufacturing waste sent to landfills, and designing products that conserve resources while meeting consumer needs. More specifically, the goals include replacing 25 percent of petroleum-based materials with sustainably-sourced renewable materials, and reducing packaging 20 percent per consumer use, both by 2020 from a 2010 baseline.

Absolut has been committed to sustainable production methods for many years; and we are excited to be celebrating this and specifically our recycling efforts in the form of a bottle launch for the very first time. We believe that a glass bottle must have a second life; the new limited edition bottle is a pure manifestation of this belief. With the launch of its latest limited edition bottle, Absolut hopes to encourage recycling and a more circular lifestyle that has less impact on our planet. The new bottle is made with more than 41% recycled glass, just like all Absolut’s bottles.

At Google, we have a company-level commitment to maximize the reuse of Non-renewable resources across our operations, products, and supply chains and to enable others to do the same. In August 2019, we announced that we would include recycled materials in 100% of our Made by Google products launching in 2022 and beyond, with a drive to maximize the amount of recycled content wherever possible. One of our most promising initiatives is the development of a custom post-consumer recycled (PCR) plastic in partnership with our suppliers. The recycled plastic emerged from a close collaboration among our materials scientists, design engineers, and suppliers to make the most of our resources and eliminate waste.

Swedish phrase 'Lagom är bäst', meaning 'the right amount is best', is what Ikea believe is the key to sustainable living. In recent years, the company has put sustainability front and center, releasing its ‘People & Planet Positive’ roadmap, a document outlining its 2020 sustainability strategy. Some of the objectives outlined in the report include: Sourcing 100% of its wood, paper and cardboard from more sustainable sources, defined as recycled or FSC® certified wood Using cotton sourced from “more sustainable” sources, such as “Better Cotton”  90% of products will be more sustainable with substantiated environmental improvements As a global business it produces as much renewable energy as it consumes. IKEA wants to make a positive impact on the world. That’s why they want to make it easier for many people to live a more sustainable life at home. By choosing a more sustainable product, you are helping to create positive change for People + Planet together with IKE...

In 2018, we started making a range of sustainable LEGO elements from sugarcane to create polyethylene, a soft, durable and flexible plastic. Sugarcane grows at the same rate as we use it, is sourced sustainably using guidance from our partner WWF and doesn’t compromise food security . Because we want our products to be durable and safe for generations of children, this plant-based plastic is not biodegradable. More than 80 LEGO elements are made from sustainably sourced polyethylene. Although these represent just 2% of the 3,600 elements available for designers, it is the first important step out of many on the journey towards using sustainable materials by 2030.

When we design, manufacture and distribute our machines, we have a duty to help protect our environment. But our responsibility also goes far behind this, to when those machines reach the end of their lives. It’s why we advocate the European Union’s WEEE (Waste Electrical and Electronic Equipment) directive, which ensures electrical and electronic equipment is disposed of in an environmentally-friendly way. Our products may contain hazardous material that can have a negative impact on health and the environment if not disposed of properly. We are committed to the safe recovery of WEEE we produce, and are part of the largest compliance scheme, called REPIC (Recycling Electrical Producers Industry Consortium). REPIC is helping us and other major electrical manufacturers to achieve the WEEE objectives. If a customer purchases a Dyson upright or cylinder directly from us we make it possible for us to collect your vacuum and recycle it for you. Dyson is also a member of the Distributor Take...

Mastercard announced the launch of the Priceless Planet Coalition, a platform to unite corporate sustainability efforts and make meaningful investments to preserve the environment.Together with partners the Priceless Planet Coalition is pledging to plant 100 million trees over five years.  Large scale reforestation programs need to be executed carefully, with consideration given to a number of factors including local climate, adverse biodiversity impacts, lax or poor forest management practices, unintended future deforestation, risk of reversal, and unintended social impacts. Mastercard has selected global environmental organizations Conservation International and World Resources Institute (WRI) to lead the tree planting efforts. Working closely with local and indigenous communities, Conservation International has protected or restored over 6 million square kilometers of land and sea across more than 70 countries

In 2019, Maybelline initiated an ambitious plan to cut plastics. Focusing on in-store point of sale displays, the business devised a strategy focussed on recycling, reusing and returning plastic parts. In a single trial, Maybelline diverted 6.5 tonnes of plastic from landfill and recovered 10,000 parts for re-use.   A second trial by NYX Professional MakeUp saved another 10 tonnes of plastic from landfill and together, the businesses collected enough recyclable plastic to create new parts for 2020. In 2020 the project will be rolled out to all retailers and all plastic parts for in-store displays will be made with recycled materials.

Nestle’s ambition is to achieve 100% responsibly sourced palm oil by 2020. That means our palm oil comes from origins that:  Comply with local laws and regulations. Are not areas cleared of natural forest after December 31, 2015. Respect local and indigenous communities’ right to free, prior and informed consent. Protect high-carbon-stock land. Protect peatlands. Comply with the principles and criteria of the Roundtable on Sustainable Palm Oil (RSPO), the industry-wide certification body that promotes the growth and use of sustainable palm oil products. Where feasible, nonetheless, we are meeting demand for choice in our products with palm-oil free recipes. Nestlé expects over 90% of our key agricultural commodities to be verified deforestation free by the end of 2020. Working with our suppliers, we’re improving traceability of where our palm oil comes from. In 2018, we became the first global food company to implement Starling, a satellite-based service developed to monitor 100% ...

Regardless of whether the material is plastic, glass, metal, cardboard or paper, we're constantly working on reducing the amount of material we use. Wherever possible, we apply the sustainability criteria; avoid, reduce, reuse and recycle to all of our packaging innovations. Today, nearly 100% of our packaging materials are recyclable. We have also reduced our packaging volume by 15% - saving 350 tonnes of plastic every year!   Refill pouches are just one way we reduce packaging. Thanks to refillable containers and reusable product packages, such as soap dispensers, waste volume can be substantially reduced. For example, the refill pouches for our NIVEA Creme Shower Gel result in 75% less waste.

At the Siemens site in Vadodara, 650 employees manufacture steam turbines and capacitors for the Indian market and other growing markets. The scarcity of water during the dry season puts the groundwater in this region in jeopardy, as more water is pumped up than can be replenished by rainfall. Since 2013, rainwater that used to end up in the sewers has instead been collected and fed back into the groundwater. Instead of being discharged into the sewers, the water is piped to the site's two water treatment plants for cleaning. In the treatment plant for industrial waste water, 85,000 liters can be cleaned. After cleaning, the water is used in the sanitary facilities. The treatment plant for the sanitary waste water has a capacity of 65,000 liters. After the treatment process the water is so clean that it can be used to water the green spaces located on the site. Thus, the vegetation is supported during the dry season, the water is recycled and not a drop is wasted.

Ecodesign involves integrating environmental protection throughout the life cycle of products and services. This approach reduces their environmental impact from the creation stage by taking into account the consumption of raw materials and energy, discharges into the natural environment and their effects on climate and biodiversity. Livebox 4 is a perfect illustration of an ecodesigned product: in a more compact size, disassembly and reassembly are made easier by no soldered or glued components, thus simplifying recycling. Its carton packaging, FSC approved (Forest Stewardship Council), is manufactured using cardboard from sustainably managed forests and uses vegetable-based inks. 50% of it is formed using recycled materials and does not exceed one third of the weight of the product. 

This year, we will assess the size and suitability of packaging as part of ranging decisions. Reviewing the packaging of every single product creates a huge opportunity. For example, using 23% less packaging on just one line of multi-buy crisps removes 5,000 tonnes of packaging and 50,000 road miles. Similarly, removing croissant packaging means 41,000 fewer plastic packs per week. We’re now working with brands to do the same and we’re not stopping there, by the end of 2020 we will remove a further billion pieces of plastic from our UK business. Everything from ready meal trays, to the small plastic bags used for fruit and veg, to sporks and straws are set to go. We scrapped plastic bags with home delivery orders removing 250 million bags per year.

Water is a vital resource for both life and our operations. We therefore strive to optimize our water use in order to reduce our water withdrawals and consumption, and preserve water quality throughout our production chain. To this end, we continuously improve our water knowledge and management.  Total energy group set itself targets for the reduction in sulfur dioxide (SO2) emissions and committed to limiting its hydrocarbons discharges in water. After analyses have been conducted, the exposed sites can introduce various reduction systems that include organizational measures (such as using predictive models to control peaks in sulfur dioxide (SO2) emissions based on weather forecast data and the improvement of combustion processes management, etc.) and technical measures (wastewater treatment plants, using low NOX burners and electrostatic scrubbers, etc.). Today, all the refineries owned exclusively by the Group have this type of system installed.

Almost half of Apple’s carbon footprint is from the electricity used in manufacturing. That’s why it’s crucial to transition to renewable energy. Our suppliers have committed to generating more than 4 gigawatts of clean energy by 2020 — nearly one-third of the electricity used to make our products in 2018.    Through our Supplier Clean Energy Program to keep the product’s carbon footprint about the same as the previous generation. Apple is committed to using carbon life cycle assessments to identify opportunities to drive down product greenhouse gas emissions.

We believe society needs to move to a more efficient, circular economy focused on eliminating waste. Vodafone is committed to playing our part in this transition. Our Group policy on waste management priorities the reuse or recycling of unwanted equipment, safely and responsibly. We also seek to help keep resources in use for as long as possible, extracting the maximum value from equipment while in use and then recovering and reusing materials before recycling them responsibly.  This year in our own operations, we generated an estimated 9,500 tonnes of waste and we recovered and recycled 84.9%. Globally, 99.9% of our network waste was sent for reuse and recycling. As well as managing network waste, we are also working on ways to improve the reuse and repair of devices across our business. 

Beyond managing our own environmental footprint, we take advantage of opportunities to apply our people, assets and innovation toward a more sustainable future. Mastercard joined with card manufacturers Gemalto, Giesecke+Devrient and IDEMIA to launch the Greener Payments Partnership (GPP). Its mission is to reduce first-use polyvinyl chloride (PVC) in all cards and to research alternative materials for cards, including recyclable, bio-sourced and biodegradable materials. While plastic used in payment cards represents only 0.01% of plastic volume, we intend to do our part.

The mission of the Water Lovers program is developing innovative processes for the conservation of the world’s oceans. As a first step, the brand wanted to embrace change itself, by making a commitment to have zero negative impact on water resources by 2025.   Another major element of the brand’s commitment is for its formulations to preserve water resources – a requirement of every new product launched by Biotherm. Biotherm uses recycled materials as often as possible, and at every stage of the life-cycles of its products. This year, 100% of the PET plastic used in its products will be from recycled sources.   A perfect example is the WaterLover Sun Milk range, with a base formula that is 97% biodegradable, along with bottles that are made from 100% recycled plastic and are themselves fully recyclable, these sunscreen products are designed to minimize their impact on water resources and aquatic life.

We have been making great progress with our products materials, we have transitioned to sourcing only renewable or recycled materials for our products and packaging. With  100% recycled aluminium enclosures in MacBook Air and Mac mini. 100% responsibly sourced wood fiber in all retail packaging, and 14 priority materials for transitioning to 100% recycled or renewable content.   We have reduced plastic use in our packaging by 48% in three years. We expanded, to 11 products, our use of 100% recycled tin in the solder on main logic boards. We introduced 82 components with an average of 38% recycled plastic across products released just this year. At Apple we are committed to bringing you products that are sustainable and can last a lifetime, which is why we refurbished more than 7.8 million devices and recycled more than 48,000 metric tons of e-waste in 2019 alone.

At Mastercard, our first priority is continuously improving the environmental footprint of our offices and operations. The next step is ensuring our electronic payment solutions are built on a sustainable foundation by increasing the energy efficiency and by investing in renewable resources. By the end of 2018, Mastercard had reduced our emissions by 42% from 2016. We source renewable energy for 100% of our global operations, and we are committed to maintaining this goal. In 2018, our on-site solar arrays generated 1,725,808 kilowatt-hours of renewable energy, or 9.6% of the electricity consumed, and 79% of our owned and operated facilities’ total square footage is either green-building certified or located in a building that achieved green certification in that area of the world.