Skip to main content

Reducing plastic with Maybelline



In 2019, Maybelline initiated an ambitious plan to cut plastics. Focusing on in-store point of sale displays, the business devised a strategy focussed on recycling, reusing and returning plastic parts. In a single trial, Maybelline diverted 6.5 tonnes of plastic from landfill and recovered 10,000 parts for re-use.

 

A second trial by NYX Professional MakeUp saved another 10 tonnes of plastic from landfill and together, the businesses collected enough recyclable plastic to create new parts for 2020. In 2020 the project will be rolled out to all retailers and all plastic parts for in-store displays will be made with recycled materials.

Comments

Post a Comment

Popular posts from this blog

Zero landfill waste at the Siemens location in Newcastle

The Zero Waste to Landfill initiative, which has been running since 2013 and aims to prevent future landfill waste, launched a sustainable and environmentally-friendly disposal process at Newcastle. As a result, the site has created a flagship project for the environmental program Serve the Environment. Today the Siemens location in Newcastle is proud to announce that 99.7 percent of all waste is recycled. In the wake of the successful reduction of waste and related costs, motivation and awareness of recycling in Newcastle were noticeably stronger – employees are proud of their contribution to "Zero Waste to landfill".
Post a Comment
Read more

Learn about the Priceless Planet Coalition, with Mastercard!

Mastercard announced the launch of the Priceless Planet Coalition, a platform to unite corporate sustainability efforts and make meaningful investments to preserve the environment.Together with partners the Priceless Planet Coalition is pledging to plant 100 million trees over five years.  Large scale reforestation programs need to be executed carefully, with consideration given to a number of factors including local climate, adverse biodiversity impacts, lax or poor forest management practices, unintended future deforestation, risk of reversal, and unintended social impacts. Mastercard has selected global environmental organizations Conservation International and World Resources Institute (WRI) to lead the tree planting efforts. Working closely with local and indigenous communities, Conservation International has protected or restored over 6 million square kilometers of land and sea across more than 70 countries
Post a Comment
Read more

Nestle India Changes Packaging to Support the Cause of #EducateTheGirlChild

Nestlé India has brought about a change in packaging of three of their most iconic brands, MAGGI, NESCAFÉ and KITKAT to support girl child education in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India. In an attempt to spread awareness for this critical issue of girl child education in India, Nestlé has changed packaging of 100 million packs available on shelves by the end of September. In an innovative approach and for the first time in India for any FMCG brand, MAGGI, NESCAFÉ and KITKAT will give up their most iconic and recognized brand properties to support the cause of educating the girl child.
Post a Comment
Read more