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L’Oreal’s Brand BioTherm is PRESERVING THE OCEANS WITH WATER LOVERS


The mission of the Water Lovers program is developing innovative processes for the conservation of the world’s oceans. As a first step, the brand wanted to embrace change itself, by making a commitment to have zero negative impact on water resources by 2025.

 

Another major element of the brand’s commitment is for its formulations to preserve water resources – a requirement of every new product launched by Biotherm. Biotherm uses recycled materials as often as possible, and at every stage of the life-cycles of its products. This year, 100% of the PET plastic used in its products will be from recycled sources.

 

A perfect example is the WaterLover Sun Milk range, with a base formula that is 97% biodegradable, along with bottles that are made from 100% recycled plastic and are themselves fully recyclable, these sunscreen products are designed to minimize their impact on water resources and aquatic life.


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