L’Oreal’s Brand BioTherm is PRESERVING THE OCEANS WITH WATER LOVERS

The mission of the Water Lovers program is developing innovative processes for the conservation of the world’s oceans. As a first step, the brand wanted to embrace change itself, by making a commitment to have zero negative impact on water resources by 2025.

Another major element of the brand’s commitment is for its formulations to preserve water resources – a requirement of every new product launched by Biotherm. Biotherm uses recycled materials as often as possible, and at every stage of the life-cycles of its products. This year, 100% of the PET plastic used in its products will be from recycled sources.

A perfect example is the WaterLover Sun Milk range, with a base formula that is 97% biodegradable, along with bottles that are made from 100% recycled plastic and are themselves fully recyclable, these sunscreen products are designed to minimize their impact on water resources and aquatic life.

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Zero landfill waste at the Siemens location in Newcastle

The Zero Waste to Landfill initiative, which has been running since 2013 and aims to prevent future landfill waste, launched a sustainable and environmentally-friendly disposal process at Newcastle. As a result, the site has created a flagship project for the environmental program Serve the Environment. Today the Siemens location in Newcastle is proud to announce that 99.7 percent of all waste is recycled. In the wake of the successful reduction of waste and related costs, motivation and awareness of recycling in Newcastle were noticeably stronger – employees are proud of their contribution to "Zero Waste to landfill".

Maybelline Matte + Poreless On The Go Foundation Pouch

The Maybelline Matte + Poreless Foundation is one of their bestselling foundations, and typically comes in a clear, glass bottle with a black lid. However, the design has been revamped for a more eco-friendly design . The formula remains unchanged, but Maybelline have created the Maybelline Matte + Poreless On The Go Foundation Pouch which is a special portable on-the-go pouch format. Whilst plastic is still something that's not biodegradable, the point of this pouch is that it's a lot more sustainable in terms of manufacturing compared to the manufacturing of glass. There's also a lot less packaging needed to protect the products in transit, so Maybelline have really thought about every little thing in designing this new Maybelline Matte + Poreless On The Go Foundation Pouch format.

Waste prevention and management at Total

Total is focused on controlling the waste produced on all of the operated sites, at every stage in their operations. This approach is based on the following four principles, listed in decreasing order of priority: reducing waste at source by designing products and processes that generate as little waste as possible, as well as minimizing the quantity of waste produced by the Group’s operations; reusing products for a similar purpose in order to prevent them from becoming waste; recycling residual waste; and recovering energy, wherever possible, from non-recycled products. Total deploys programs on its operated sites to valorize the majority of the Group’s waste. Since 2015, all the Refining & Chemicals segment’s plastic production sites worldwide are participating in the CleanSweep® program, which aims to achieve zero loss o...

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