The mission of the Water Lovers program
is developing innovative processes for the conservation of the world’s oceans.
As a first step, the brand wanted to embrace change itself, by making a
commitment to have zero negative impact on water resources by 2025.
Another major element of the brand’s
commitment is for its formulations to preserve water resources – a requirement
of every new product launched by Biotherm. Biotherm uses recycled materials as
often as possible, and at every stage of the life-cycles of its products. This
year, 100% of the PET plastic used in its products will be from recycled
sources.
A perfect example is the WaterLover Sun
Milk range, with a base formula that is 97% biodegradable, along with bottles
that are made from 100% recycled plastic and are themselves fully recyclable,
these sunscreen products are designed to minimize their impact on water
resources and aquatic life.
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