Nestle India Changes Packaging to Support the Cause of #EducateTheGirlChild

Nestlé India has brought about a change in packaging of three of their most iconic brands, MAGGI, NESCAFÉ and KITKAT to support girl child education in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India. In an attempt to spread awareness for this critical issue of girl child education in India, Nestlé has changed packaging of 100 million packs available on shelves by the end of September.

In an innovative approach and for the first time in India for any FMCG brand, MAGGI, NESCAFÉ and KITKAT will give up their most iconic and recognized brand properties to support the cause of educating the girl child.

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