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L’Oréal alternative methods to animal testing



In 1989, L’Oréal completely ceased testing its products on animals, 14 years before it was required by regulation. L’Oréal has been one of the most active companies working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up products are no longer tested on animals.


L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by Research. A true pioneer, L'Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In addition to skin models, L'Oréal has a large number of non-animal predictive assessment tools, such as molecular modeling, expert toxicology systems, imaging techniques and many more.

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