L’Oréal alternative methods to animal testing

In 1989, L’Oréal completely ceased testing its products on animals, 14 years before it was required by regulation. L’Oréal has been one of the most active companies working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up products are no longer tested on animals.

L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by Research. A true pioneer, L'Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In addition to skin models, L'Oréal has a large number of non-animal predictive assessment tools, such as molecular modeling, expert toxicology systems, imaging techniques and many more.

Comments

Zero landfill waste at the Siemens location in Newcastle

The Zero Waste to Landfill initiative, which has been running since 2013 and aims to prevent future landfill waste, launched a sustainable and environmentally-friendly disposal process at Newcastle. As a result, the site has created a flagship project for the environmental program Serve the Environment. Today the Siemens location in Newcastle is proud to announce that 99.7 percent of all waste is recycled. In the wake of the successful reduction of waste and related costs, motivation and awareness of recycling in Newcastle were noticeably stronger – employees are proud of their contribution to "Zero Waste to landfill".

Maybelline Matte + Poreless On The Go Foundation Pouch

The Maybelline Matte + Poreless Foundation is one of their bestselling foundations, and typically comes in a clear, glass bottle with a black lid. However, the design has been revamped for a more eco-friendly design . The formula remains unchanged, but Maybelline have created the Maybelline Matte + Poreless On The Go Foundation Pouch which is a special portable on-the-go pouch format. Whilst plastic is still something that's not biodegradable, the point of this pouch is that it's a lot more sustainable in terms of manufacturing compared to the manufacturing of glass. There's also a lot less packaging needed to protect the products in transit, so Maybelline have really thought about every little thing in designing this new Maybelline Matte + Poreless On The Go Foundation Pouch format.

Gillette Shaves Plastic From Packaging

By partnering with a molded fiber supplier, we developed a breakthrough package for Gillette Fusion ProGlide. This resulted in a 57% reduction in plastic, 20% reduction in gross weight and a 100% removal of Polyvinyl Chloride (PVC). The design uses material made from bamboo, sugarcane, and bulrush. This was all achieved without any cost increase or detriment to the aesthetics of the pack Procter & Gamble’s long-term sustainability goals and strategies, unveiled in September, call for zero consumer and manufacturing waste sent to landfills, and designing products that conserve resources while meeting consumer needs. More specifically, the goals include replacing 25 percent of petroleum-based materials with sustainably-sourced renewable materials, and reducing packaging 20 percent per consumer use, both by 2020 from a 2010 baseline.

Brand Action™ - Shopping

Search This Blog