Partnering with suppliers to create better recycled plastic at Google

At Google, we have a company-level commitment to maximize the reuse of Non-renewable resources across our operations, products, and supply chains and to enable others to do the same. In August 2019, we announced that we would include recycled materials in 100% of our Made by Google products launching in 2022 and beyond, with a drive to maximize the amount of recycled content wherever possible.

One of our most promising initiatives is the development of a custom post-consumer recycled (PCR) plastic in partnership with our suppliers. The recycled plastic emerged from a close collaboration among our materials scientists, design engineers, and suppliers to make the most of our resources and eliminate waste.

Comments

Zero landfill waste at the Siemens location in Newcastle

The Zero Waste to Landfill initiative, which has been running since 2013 and aims to prevent future landfill waste, launched a sustainable and environmentally-friendly disposal process at Newcastle. As a result, the site has created a flagship project for the environmental program Serve the Environment. Today the Siemens location in Newcastle is proud to announce that 99.7 percent of all waste is recycled. In the wake of the successful reduction of waste and related costs, motivation and awareness of recycling in Newcastle were noticeably stronger – employees are proud of their contribution to "Zero Waste to landfill".

Learn about the Priceless Planet Coalition, with Mastercard!

Mastercard announced the launch of the Priceless Planet Coalition, a platform to unite corporate sustainability efforts and make meaningful investments to preserve the environment.Together with partners the Priceless Planet Coalition is pledging to plant 100 million trees over five years. Large scale reforestation programs need to be executed carefully, with consideration given to a number of factors including local climate, adverse biodiversity impacts, lax or poor forest management practices, unintended future deforestation, risk of reversal, and unintended social impacts. Mastercard has selected global environmental organizations Conservation International and World Resources Institute (WRI) to lead the tree planting efforts. Working closely with local and indigenous communities, Conservation International has protected or restored over 6 million square kilometers of land and sea across more than 70 countries

Reducing plastic with Maybelline

In 2019, Maybelline initiated an ambitious plan to cut plastics. Focusing on in-store point of sale displays, the business devised a strategy focussed on recycling, reusing and returning plastic parts. In a single trial, Maybelline diverted 6.5 tonnes of plastic from landfill and recovered 10,000 parts for re-use. A second trial by NYX Professional MakeUp saved another 10 tonnes of plastic from landfill and together, the businesses collected enough recyclable plastic to create new parts for 2020. In 2020 the project will be rolled out to all retailers and all plastic parts for in-store displays will be made with recycled materials.

Brand Action™ - Shopping

Search This Blog