Absolut Comeback Limited Edition made from recycled glass

Absolut has been committed to sustainable production methods for many years; and we are excited to be celebrating this and specifically our recycling efforts in the form of a bottle launch for the very first time. We believe that a glass bottle must have a second life; the new limited edition bottle is a pure manifestation of this belief.

With the launch of its latest limited edition bottle, Absolut hopes to encourage recycling and a more circular lifestyle that has less impact on our planet. The new bottle is made with more than 41% recycled glass, just like all Absolut’s bottles.

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Zero landfill waste at the Siemens location in Newcastle

The Zero Waste to Landfill initiative, which has been running since 2013 and aims to prevent future landfill waste, launched a sustainable and environmentally-friendly disposal process at Newcastle. As a result, the site has created a flagship project for the environmental program Serve the Environment. Today the Siemens location in Newcastle is proud to announce that 99.7 percent of all waste is recycled. In the wake of the successful reduction of waste and related costs, motivation and awareness of recycling in Newcastle were noticeably stronger – employees are proud of their contribution to "Zero Waste to landfill".

Maybelline Matte + Poreless On The Go Foundation Pouch

The Maybelline Matte + Poreless Foundation is one of their bestselling foundations, and typically comes in a clear, glass bottle with a black lid. However, the design has been revamped for a more eco-friendly design . The formula remains unchanged, but Maybelline have created the Maybelline Matte + Poreless On The Go Foundation Pouch which is a special portable on-the-go pouch format. Whilst plastic is still something that's not biodegradable, the point of this pouch is that it's a lot more sustainable in terms of manufacturing compared to the manufacturing of glass. There's also a lot less packaging needed to protect the products in transit, so Maybelline have really thought about every little thing in designing this new Maybelline Matte + Poreless On The Go Foundation Pouch format.

Gillette Shaves Plastic From Packaging

By partnering with a molded fiber supplier, we developed a breakthrough package for Gillette Fusion ProGlide. This resulted in a 57% reduction in plastic, 20% reduction in gross weight and a 100% removal of Polyvinyl Chloride (PVC). The design uses material made from bamboo, sugarcane, and bulrush. This was all achieved without any cost increase or detriment to the aesthetics of the pack Procter & Gamble’s long-term sustainability goals and strategies, unveiled in September, call for zero consumer and manufacturing waste sent to landfills, and designing products that conserve resources while meeting consumer needs. More specifically, the goals include replacing 25 percent of petroleum-based materials with sustainably-sourced renewable materials, and reducing packaging 20 percent per consumer use, both by 2020 from a 2010 baseline.

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