Gillette Shaves Plastic From Packaging

By partnering with a molded fiber supplier, we developed a breakthrough package for Gillette Fusion ProGlide. This resulted in a 57% reduction in plastic, 20% reduction in gross weight and a 100% removal of Polyvinyl Chloride (PVC). The design uses material made from bamboo, sugarcane, and bulrush. This was all achieved without any cost increase or detriment to the aesthetics of the pack

Procter & Gamble’s long-term sustainability goals and strategies, unveiled in September, call for zero consumer and manufacturing waste sent to landfills, and designing products that conserve resources while meeting consumer needs. More specifically, the goals include replacing 25 percent of petroleum-based materials with sustainably-sourced renewable materials, and reducing packaging 20 percent per consumer use, both by 2020 from a 2010 baseline.

Comments

L’Oreal’s Brand BioTherm is PRESERVING THE OCEANS WITH WATER LOVERS

The mission of the Water Lovers program is developing innovative processes for the conservation of the world’s oceans. As a first step, the brand wanted to embrace change itself, by making a commitment to have zero negative impact on water resources by 2025. Another major element of the brand’s commitment is for its formulations to preserve water resources – a requirement of every new product launched by Biotherm. Biotherm uses recycled materials as often as possible, and at every stage of the life-cycles of its products. This year, 100% of the PET plastic used in its products will be from recycled sources. A perfect example is the WaterLover Sun Milk range, with a base formula that is 97% biodegradable, along with bottles that are made from 100% recycled plastic and are themselves fully recyclable, these sunscreen products are designed to minimize their impact on water resources and aquatic life.

Zero landfill waste at the Siemens location in Newcastle

The Zero Waste to Landfill initiative, which has been running since 2013 and aims to prevent future landfill waste, launched a sustainable and environmentally-friendly disposal process at Newcastle. As a result, the site has created a flagship project for the environmental program Serve the Environment. Today the Siemens location in Newcastle is proud to announce that 99.7 percent of all waste is recycled. In the wake of the successful reduction of waste and related costs, motivation and awareness of recycling in Newcastle were noticeably stronger – employees are proud of their contribution to "Zero Waste to landfill".

Learn about the Priceless Planet Coalition, with Mastercard!

Mastercard announced the launch of the Priceless Planet Coalition, a platform to unite corporate sustainability efforts and make meaningful investments to preserve the environment.Together with partners the Priceless Planet Coalition is pledging to plant 100 million trees over five years. Large scale reforestation programs need to be executed carefully, with consideration given to a number of factors including local climate, adverse biodiversity impacts, lax or poor forest management practices, unintended future deforestation, risk of reversal, and unintended social impacts. Mastercard has selected global environmental organizations Conservation International and World Resources Institute (WRI) to lead the tree planting efforts. Working closely with local and indigenous communities, Conservation International has protected or restored over 6 million square kilometers of land and sea across more than 70 countries

Brand Action™ - Shopping

Search This Blog