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Gillette Shaves Plastic From Packaging



By partnering with a molded fiber supplier, we developed a breakthrough package for Gillette Fusion ProGlide. This resulted in a 57% reduction in plastic, 20% reduction in gross weight and a 100% removal of Polyvinyl Chloride (PVC). The design uses material made from bamboo, sugarcane, and bulrush. This was all achieved without any cost increase or detriment to the aesthetics of the pack


Procter & Gamble’s long-term sustainability goals and strategies, unveiled in September, call for zero consumer and manufacturing waste sent to landfills, and designing products that conserve resources while meeting consumer needs. More specifically, the goals include replacing 25 percent of petroleum-based materials with sustainably-sourced renewable materials, and reducing packaging 20 percent per consumer use, both by 2020 from a 2010 baseline.

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