NIVEA is focusing on refillable and recyclable containers

Regardless of whether the material is plastic, glass, metal, cardboard or paper, we're constantly working on reducing the amount of material we use. Wherever possible, we apply the sustainability criteria; avoid, reduce, reuse and recycle to all of our packaging innovations. Today, nearly 100% of our packaging materials are recyclable. We have also reduced our packaging volume by 15% - saving 350 tonnes of plastic every year!

Refill pouches are just one way we reduce packaging. Thanks to refillable containers and reusable product packages, such as soap dispensers, waste volume can be substantially reduced. For example, the refill pouches for our NIVEA Creme Shower Gel result in 75% less waste.

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