Reducing our packaging and sourcing renewable energy, Apple is moving forward into the new century!

We have been making great progress with our products materials, we have transitioned to sourcing only renewable or recycled materials for our products and packaging. With 100% recycled aluminium enclosures in MacBook Air and Mac mini. 100% responsibly sourced wood fiber in all retail packaging, and 14 priority materials for transitioning to 100% recycled or renewable content.

We have reduced plastic use in our packaging by 48% in three years. We expanded, to 11 products, our use of 100% recycled tin in the solder on main logic boards. We introduced 82 components with an average of 38% recycled plastic across products released just this year. At Apple we are committed to bringing you products that are sustainable and can last a lifetime, which is why we refurbished more than 7.8 million devices and recycled more than 48,000 metric tons of e-waste in 2019 alone.

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Zero landfill waste at the Siemens location in Newcastle

The Zero Waste to Landfill initiative, which has been running since 2013 and aims to prevent future landfill waste, launched a sustainable and environmentally-friendly disposal process at Newcastle. As a result, the site has created a flagship project for the environmental program Serve the Environment. Today the Siemens location in Newcastle is proud to announce that 99.7 percent of all waste is recycled. In the wake of the successful reduction of waste and related costs, motivation and awareness of recycling in Newcastle were noticeably stronger – employees are proud of their contribution to "Zero Waste to landfill".

Maybelline Matte + Poreless On The Go Foundation Pouch

The Maybelline Matte + Poreless Foundation is one of their bestselling foundations, and typically comes in a clear, glass bottle with a black lid. However, the design has been revamped for a more eco-friendly design . The formula remains unchanged, but Maybelline have created the Maybelline Matte + Poreless On The Go Foundation Pouch which is a special portable on-the-go pouch format. Whilst plastic is still something that's not biodegradable, the point of this pouch is that it's a lot more sustainable in terms of manufacturing compared to the manufacturing of glass. There's also a lot less packaging needed to protect the products in transit, so Maybelline have really thought about every little thing in designing this new Maybelline Matte + Poreless On The Go Foundation Pouch format.

Gillette Shaves Plastic From Packaging

By partnering with a molded fiber supplier, we developed a breakthrough package for Gillette Fusion ProGlide. This resulted in a 57% reduction in plastic, 20% reduction in gross weight and a 100% removal of Polyvinyl Chloride (PVC). The design uses material made from bamboo, sugarcane, and bulrush. This was all achieved without any cost increase or detriment to the aesthetics of the pack Procter & Gamble’s long-term sustainability goals and strategies, unveiled in September, call for zero consumer and manufacturing waste sent to landfills, and designing products that conserve resources while meeting consumer needs. More specifically, the goals include replacing 25 percent of petroleum-based materials with sustainably-sourced renewable materials, and reducing packaging 20 percent per consumer use, both by 2020 from a 2010 baseline.

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